May, 2012 Archives

MGI Benchmarking Report has some interesting results

If you haven't already, you should download and read Marketing General's 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association ...

Join me next week on David Nour’s IMPACT Webinar

I'll be a guest next week on David Nour's IMPACT Webinar Series, from noon to 1pm Eastern, on Tuesday, May 29. We'll be discussing data (natch), with a heavy emphasis on social ROI. Register here: https://www1.gotomeeting.com/register/574644768 More details on the IMPACT Webinar Series ...

Member Engagement – It’s all the rage!

You'd have to be under a rock not be familiar with the phrase "member engagement." A google search on the phrase returns over 300,000 hits. Count me as one who believes member engagement, is, in fact, critically important. But what is it? I especially like David Gammel's definition: Member ...

New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMS

I’ve posted a new article on my website. When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the ...

Would you trust a mechanic with decades-old tools?

If you have a car that was manufactured in the past ten years and you've taken it into the shop, you've probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld computer, to run diagnostic tests. Today's cars have so many computers on them ...

Two New AMS Vendors Added to the List

I recently viewed demos from two new AMS vendors (well, new to me), which I've added to my list of software vendors providing membership management software. The first addition is MemberNation from Fonteva, which has built an AMS on top of the salesforce (force.com) platform. This marks (at ...