New Article Posted – Four Areas Where Most Associations are Underutilizing Their AMSPosted by Wes Trochlil on May 21st, 2012 with 0 Comments
I’ve posted a new article on my website.
When I meet with association management software (AMS) vendors to discuss their products and companies, I’ll typically ask them “What advice would you give your current customers in order to get more value from your product?” Invariably, the response is “Our customers don’t know what they don’t know. They’re not using nearly as much of the software as they could.”
Over the past 13 years working with more than a hundred clients, here are the areas I find associations are least likely to be using their membership management software effectively.