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I recount below a conversation I had recently with Mark Sedegly, CEO of MemberClicks: Wes: "Mark, do you offer any kind of 'optimization services' for your clients, to help them get better use from your AMS?" Mark: "Yes, we do, and it's free." Wes: "Free? Why would you offer it for free?" Mark: ...

TMA Resources recorded several short video interviews at last week's ASAE Membership, Marketing, and Communications Conference in Washington, DC. I've posted my interview on my website. Click here to see it and several other video interviews from me. Also be sure to check out all of the ...

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications ...

I participated in a panel discussion of AMS experts on the future of the Association Management System (AMS) hosted by Aptify. An e-book was created from that discussion and is available for free from Aptify via this page: Click here and scroll to the bottom If you're thinking about the ...

My question: Why do associations frequently "hide" audience feedback from speakers? When I work with my clients, a common discussion point is capturing speaker feedback in the database. Typically associations want to do this via an online survey (which makes sense). But quite often, someone on ...

If you don't own it, you should! Buy it in e-book or printed form. Click here to learn more about the ...

You've probably heard that phrase before. Essentially it means wanting much nicer things than we can actually afford. Or expecting much more than what we've paid for. In my 14 years of consulting, I've noticed that a small minority of associations suffer from this affliction. For example, I once ...

I was speaking with two contacts at a client of mine about their multiple membership programs. One of the programs they told me about had 1,500 individual members paying $100 each (which by my math is $150,000 annually). They were asking my advice on whether the program was priced correctly. I ...

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications ...

I saw this quote recently and think it's dead on: "'Big data' is what happens when the cost of storing information gets less than the cost of throwing it away." - George Dyson at Long Now This is SO true. Far too many of my clients are hoarding data, not because they are hoarders, but because ...