“Always on purpose.”

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I had the pleasure of speaking with Ann Hamilton of Disney a few weeks ago. During our conversation, I asked her how she liked working for Disney. She immediately replied: "Oh, I love it. It seems everything we do is always on purpose."

"Always on purpose." I love that.

Her point was that everything Disney did was done for a reason; there was nothing extraneous or superfluous about their actions or activities. Always on purpose. 

Ask yourself how much of your day-to-day activity is "always on purpose." 

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