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	<title>Effective Database Management &#187; Blog</title>
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	<link>http://www.effectivedatabase.com</link>
	<description>Association Management Software Consulting</description>
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	<copyright>Copyright &#xA9; Effective Database Management 2011 </copyright>
	<managingEditor>wtrochlil@EffectiveDatabase.com (Effective Database Management)</managingEditor>
	<webMaster>wtrochlil@EffectiveDatabase.com (Effective Database Management)</webMaster>
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		<title>Effective Database Management</title>
		<link>http://www.effectivedatabase.com</link>
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	<itunes:summary>Association and Business Consulting</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Effective Database Management</itunes:author>
	<itunes:owner>
		<itunes:name>Effective Database Management</itunes:name>
		<itunes:email>wtrochlil@EffectiveDatabase.com</itunes:email>
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		<item>
		<title>Interview with Dmitry Buterin of Wild Apricot</title>
		<link>http://www.effectivedatabase.com/2012/02/interview-with-dmitry-buterin-of-wild-apricot/</link>
		<comments>http://www.effectivedatabase.com/2012/02/interview-with-dmitry-buterin-of-wild-apricot/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 13:43:33 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS CEO Podcast Series]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3869</guid>
		<description><![CDATA[This is the third in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Dmitry Buterin, Chief Apricot of Wild Apricot. In this interview we discuss Wild Apricot&#8217;s free and]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/02/interview-with-dmitry-buterin-of-wild-apricot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://www.effectivedatabase.com/wp-content/uploads/2012/01/Dmitry-Buterin-Interview-1_27_12.mp3" length="2626" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>This is the third in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Dmitry Buterin, Chief Apricot of Wild Apricot. In this interview we discuss Wi[...]</itunes:subtitle>
		<itunes:summary>This is the third in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Dmitry Buterin, Chief Apricot of Wild Apricot. In this interview we discuss Wild Apricot&#8217;s free and low-cost AMS offerings.</itunes:summary>
		<itunes:author>wtrochlil@EffectiveDatabase.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
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		<item>
		<title>Interview with Brian Choate of Timberlake Membership Software</title>
		<link>http://www.effectivedatabase.com/2012/02/interview-with-brian-choate-of-timberlake-membership-software/</link>
		<comments>http://www.effectivedatabase.com/2012/02/interview-with-brian-choate-of-timberlake-membership-software/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 13:45:34 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS CEO Podcast Series]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3866</guid>
		<description><![CDATA[This is the second in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Brian Choate, President and CEO of Timberlake Membership Software. In this interview we discuss Timberlake&#8217;s latest]]></description>
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		<slash:comments>0</slash:comments>
			<enclosure url="http://www.effectivedatabase.com/wp-content/uploads/2012/01/Brian-Choate-Interview-1_27_12.mp3" length="2626" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>This is the second in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Brian Choate, President and CEO of Timberlake Membership Software. In this in[...]</itunes:subtitle>
		<itunes:summary>This is the second in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Brian Choate, President and CEO of Timberlake Membership Software. In this interview we discuss Timberlake&#8217;s latest focus on technology and how smaller associations can better use their AMS software.</itunes:summary>
		<itunes:author>wtrochlil@EffectiveDatabase.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Why I don&#8217;t recommend parallel processing</title>
		<link>http://www.effectivedatabase.com/2012/01/why-i-dont-recommend-parallel-processing/</link>
		<comments>http://www.effectivedatabase.com/2012/01/why-i-dont-recommend-parallel-processing/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:13:07 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3854</guid>
		<description><![CDATA[Every so often, a client of mine will ask me about parallel processing. Generally they&#8217;ll ask something like &#8220;How long should we be running both our current AMS and our new AMS in parallel?&#8221; My answer is always &#8220;Don&#8217;t bother]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Richard Davis of Avectra</title>
		<link>http://www.effectivedatabase.com/2012/01/interview-with-richard-davis-of-avectra/</link>
		<comments>http://www.effectivedatabase.com/2012/01/interview-with-richard-davis-of-avectra/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:46:04 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS CEO Podcast Series]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3861</guid>
		<description><![CDATA[This is the first in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Richard Davis, Chairman and CEO of Avectra. In this interview we discuss Avectra&#8217;s new technology,]]></description>
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		<slash:comments>0</slash:comments>
			<enclosure url="http://www.effectivedatabase.com/wp-content/uploads/2012/01/Richard-Davis-Interview.mp3" length="2626" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>This is the first in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Richard Davis, Chairman and CEO of Avectra. In this interview we discuss Avect[...]</itunes:subtitle>
		<itunes:summary>This is the first in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Richard Davis, Chairman and CEO of Avectra. In this interview we discuss Avectra&#8217;s new technology, A-Score, and how associations are currently investing in technology.</itunes:summary>
		<itunes:author>wtrochlil@EffectiveDatabase.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:block>no</itunes:block>
	</item>
		<item>
		<title>Don&#8217;t you know who I am?!?</title>
		<link>http://www.effectivedatabase.com/2012/01/dont-you-know-who-i-am/</link>
		<comments>http://www.effectivedatabase.com/2012/01/dont-you-know-who-i-am/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 14:03:35 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3856</guid>
		<description><![CDATA[I recently received an online survey from a free newsletter that I subscribe to. The very first question asked me how long I&#8217;d been a subscriber. What? You&#8217;re asking me how long I&#8217;ve been a subscriber? Don&#8217;t you have that]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/dont-you-know-who-i-am/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The challenge for Business Development managers using an AMS</title>
		<link>http://www.effectivedatabase.com/2012/01/the-challenge-for-business-development-managers-using-an-ams/</link>
		<comments>http://www.effectivedatabase.com/2012/01/the-challenge-for-business-development-managers-using-an-ams/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 14:07:27 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Data-driven Marketing]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3850</guid>
		<description><![CDATA[One of the most common gripes I hear when I talk with business development staff within associations is that they don&#8217;t have enough time to enter data, and therefore don&#8217;t use the database. I think there are several things going]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/the-challenge-for-business-development-managers-using-an-ams/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention vendors! Check your work! &#8211; A lesson we can all learn</title>
		<link>http://www.effectivedatabase.com/2012/01/attention-vendors-check-your-work-a-lesson-we-can-all-learn/</link>
		<comments>http://www.effectivedatabase.com/2012/01/attention-vendors-check-your-work-a-lesson-we-can-all-learn/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:46:32 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Executive]]></category>
		<category><![CDATA[Rants and Kudos]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3848</guid>
		<description><![CDATA[I&#8217;m conducting a search for a new AMS on behalf of one of my clients. We requested responses, including pricing, from five vendors. Of the five vendors responses, THREE of them had mathematical errors in their proposals. Ironically, the only]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/attention-vendors-check-your-work-a-lesson-we-can-all-learn/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Article Posted &#8211; Seven Steps for Selecting a New Association Management System</title>
		<link>http://www.effectivedatabase.com/2012/01/new-article-posted-seven-steps-for-selecting-a-new-association-management-system/</link>
		<comments>http://www.effectivedatabase.com/2012/01/new-article-posted-seven-steps-for-selecting-a-new-association-management-system/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 20:47:08 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[New article]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3843</guid>
		<description><![CDATA[I’ve posted a new article on my website. Although every system selection process has its nuances (over the past dozen years I’ve completed nearly a hundred with my clients), there are generally seven steps that I follow for helping associations select]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/new-article-posted-seven-steps-for-selecting-a-new-association-management-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Things I heard at ASAE Tech Conference VII – Data you should NOT collect</title>
		<link>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vii-%e2%80%93-data-you-should-not-collect/</link>
		<comments>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vii-%e2%80%93-data-you-should-not-collect/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 14:08:40 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3816</guid>
		<description><![CDATA[At the session I presented at the ASAE Technology Conference last month, one of the points I made was that you should never collect data you&#8217;re not going to use. Seems obvious enough, but I still see many of my]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vii-%e2%80%93-data-you-should-not-collect/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Things I heard at ASAE Tech Conference VI – Training</title>
		<link>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vi-%e2%80%93-training/</link>
		<comments>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vi-%e2%80%93-training/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 14:52:29 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3814</guid>
		<description><![CDATA[A session attendee at the Tech Conference said (I paraphrase): &#8220;In all the proposals I&#8217;ve received from AMS vendors, the amount of training proposed seems ridiculously low to me. Why do the vendors underbid on the training aspect of their]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/01/things-i-heard-at-asae-tech-conference-vi-%e2%80%93-training/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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