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Make sure you understand TCO (total cost of ownership)

Data Management, Executive 2 Comments »
On the Edmunds website is a very slick tool that will allow you to calculate the TCO (total cost of ownership, which they've cutely trademarked as true cost to own) for a car you may be considering for purchase. The true cost to own tells you what the car will really cost you once you factor in ...

Seek Dividends, Not Just Insurance

Data Management, Data-driven Marketing, Executive No Comments »
One of the primary services I provide to my clients is helping them select and implement new association management software. Because there are so many choices available (here's a list that I follow), my clients use me as an insurance policy, to make sure they make a choice that's right for their ...

Don’t Expect EVERYTHING from Your Database

Data Management, Executive 5 Comments »
I'm working on an RFP for a client for the selection of new association management software system. As I'm working through the list of required functionality, I'm struck by just how much functionality is available in today's systems, especially as compared to what things were like two decades ago ...

Workarounds aren’t always bad

Data Management No Comments »
When I work with clients on their data management processes, I'm always looking for ways to make life easier for the staff as well as for the customer. That typically means finding ways to make the database do more of the work for us, so as to lower labor intensity. But sometimes it's either not ...

Two Job Openings at DC-area Association

Job Listings No Comments »
My colleague and client Dave Martin of the Electronic Retailing Association is seeking to fill two marketing positions. Marketing Manager (up to $55k salary) - http://asi.careerhq.org/jobs#/detail/3852262 Marketing Coordinator (up to $40k) ...

Managing Opt Outs

Data Management, Data-driven Marketing, Marketing No Comments »
I've written several times before about managing email opt-outs (Here's a short list). One issue that I continue to encounter with my clients is that the management of opt-outs tends to be too broad. That is, the opt-out is all or nothing; say yes and I'll send everything, say no and you'll receive ...

Sometimes One Feature is Enough

Random Thoughts 3 Comments »
I use a Mac and thus I use Office 2008. Office 2011 was recently released, with much fanfare, in part because Microsoft is replacing their Entourage calendar/email program with Outlook. I'm not an Outlook user, so this particular change doesn't mean much to me. However, I do use Entourage's ...

New Article Posted – The Timelessness of Business Process Review

Data Management No Comments »
I've posted a new article on my website. Way back in the 1900s (November 1996, to be exact), I wrote an article for ASAE’s Membership Developments newsletter. The article was entitled “Creating a Customer Service Team,” and outlined what I had experienced while doing just that at my ...

Kudos to ASAE Foundation

Data Management, Rants and Kudos 8 Comments »
I wrote here recently about my positive experience with donating to ASAE's Foundation. Following my donation I received not one, not two, but three separate snail-mail communications from ASAE. One was my printed receipt (since it's a tax deductible donation) and the other two were personal, hand ...

Association seeking iMIS Support Specialist

Job Listings No Comments »
The National Recreation and Park Association has created a new position in the IT department and is currently looking for someone who can help manage data and create crystal reports. You can learn more about the position ...
 
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