Blog: Wes’s thoughts, articles, and insights

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My most recent posts

You might have to do SOME of the work yourself!

By Wes Trochlil | April 24, 2024

You might have to do SOME of the work yourself! Many, many years ago I met with an executive director of a small association to discuss their needs for a new association management system. In the course of the conversation we determined that one thing she’d like to be able to do is capture key points […]

Don’t manage to the exception!

By Wes Trochlil | April 17, 2024

Don’t manage to the exception! One of the universal truths about data management is, wherever possible, avoid managing to the exception. What I mean by this is to avoid developing any process that is designed to catch some arcane or unusual circumstance. Instead, the process should capture what happens the vast majority of the time, and […]

It’s always about improvement

By Wes Trochlil | April 10, 2024

It’s always about improvement Talking with a client recently, she expressed frustration about one particular project around data. As she put it, “It feels like no matter what we do, we’re never able to get all the data we want from our members.” My response? “You’re right. You never will. And that’s OK.” Because the reality […]

Don’t be a hoarder!

By Wes Trochlil | April 3, 2024

Don’t be a hoarder! The simple truth is that it’s almost “free” to collect data. Or at least that’s how it seems. Set up a field in the database, send out an email and ask for the data, and voila, you’re collecting new data. The problem is that, in many (most?) cases, the data that we […]

With data analytics (as with most things), keep it simple!

By Wes Trochlil | March 27, 2024

With data analytics (as with most things), keep it simple! Over the past several years I’ve spoken with many clients and other associations about their experience with data analytics. I have been surprised to learn that many associations have implemented fairly expensive analytics tools but have not had great success with them. So I was pleasantly surprised to […]

Older Posts

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And […]

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. […]

Cheaper now; costlier later.

January 28, 2026

Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who among us has an unlimited […]

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear from my clients is “We […]

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