Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Don’t forget, your staff have day jobs…

By Wes Trochlil | February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection or implementation). It’s literally my full time job. But for most of my clients, selecting and implementing a new AMS, or implementing a new website, or executing pretty much any other major technology project is […]

Beware the automated “How did we do?” trap!

By Wes Trochlil | February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so easy that we wind up annoying our members and customers rather than helping them. Case in point: I recently purchased tickets for a Broadway show via StubHub. The day after attending the show, I got […]

Older Posts

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And […]

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. […]

Cheaper now; costlier later.

January 28, 2026

Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who among us has an unlimited […]

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear from my clients is “We […]

Scroll to Top