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Bad Data Destroys Value

Data Management, Data-driven Marketing No Comments »
I recently had the opportunity to sit in on a CRM session presented by Paul K. Ward. One of the points Paul made about data management is that bad data destroys value. That is, bad data doesn't just annoy your customers, it actually causes damage to any relationship you may have built.Consider ...

Trying to get more from tech training?

Data Management No Comments »
Here's a good article on technical training. Included in the article is the following brilliant observation:“Block out time immediately after training to practice what you’ve learned,” says Wes Trochlil, president of Effective Database Management in Hamilton, Virginia. ...

Your comments are needed!

Data Management 1 Comment »
As you can see at this link, the ASAE Data Standards Committee has released a preliminary set of standards for constituent XML. According to the site, "For those who understand XML standards, the various documents will be self-explanatory. For those not used to dealing with these types of ...

If you like these posts, you should read the articles!

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Don't forget, in addition to these great posts, I also post new articles to my website once a month or so. You can sign up to receive notices of the new articles ...

Another cool feature in an AMS

AMS Vendors, Association Management Systems, Data Management 2 Comments »
I was attending a demo for one of my clients recently. They were taking a look at the IMPAK database from Integrated Software Systems, Inc. (ISSI). During the demo, the ISSI staff pointed out that there is online help on each screen of the database. But what really caught my attention is a ...

10 Steps to Getting the CRM Solution You Need

Data Management No Comments »
Here's a nice article on selecting a CRM solution, from InsideCRM. I know it's a nice article, because I'm quoted in it.  (You'll find me under point #2.)There really is a lot of good information in here, even when it's not me being quoted. If you're in the market for a ...

Another Successful TAUG

AMS Vendor Users Conference, AMS Vendors, Data Management No Comments »
TAUG is TMA Resources Annual Users Group meeting. This year they met in Louisville, and it was, once again, a successful event. I've mentioned this users group meeting before, but what I wanted to highlight this year is how TMA Resources treats the consultants who work in the association ...

Why IT projects fail

Data Management No Comments »
This article in TechNewsWorld, discusses the recent decision by the Census Bureau to abandon its use of handheld computers to take the census in 2010.  E-Commerce Times asked me why these kinds of projects fail. My answer: "In my experience, the primary reason for large IT failures is a lack of ...

How Many Channels are You Using?

Data Management No Comments »
In the retail world, marketers often speak of "channels." Channels are the different methods of purchasing interaction between the customer and the seller. For example, the web, the phone, and storefronts are all examples of different channels.In a recent issue of Customer Relationship ...

Be Honest with Yourself

Data Management No Comments »
Many years ago I was sitting in a meeting between a vendor and an association client. The vendor asked "How many members do you have?" The client, with a straight face, answered "It depends on who is asking."Without a pause, I blurted out "That's insane! There should ...
 
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