Please don’t do this… I’ve noticed a trend among online retailers that I want to warn associations away from. That trend is emailing me incessantly (as in, daily) shortly after I purchase something from the retailer. We’re coming upon Christmas so I’ve made purchases from retailers that I don’t usually shop with (think clothing and housewares for […]

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some tips about using AI. During that discussion, he pointed out that one of the keys to using AI tools like ChatGPT successfully is to continue to ask it questions to refine its work. As he put it, “AI is perpetually patient.” […]

User adoption is (almost) all that matters… I was speaking with an association recently about their needs for a new AMS. They had already tried and failed with two systems, and they were wondering if I could be helpful in getting them into yet another AMS, this time successfully! In the course of the conversation, it […]

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And that can be true in marketing, as well. In my experience, it’s not unusual for members to actually know very little about what their association does, beyond the meetings they’ve actually participated in. So in […]

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware that ASAE recently when through a major technology infrastructure change, which had a direct impact on the member experience online. For example, because of these changes, anyone with a previous login had to update their password […]