‘New article’ Archives

New Article Posted – Obstacles to Measuring Engagement

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications ...

New Article Posted – The More Things Change, the More They Stay the Same

I’ve posted a new article on my website. From what I read and hear, it seems engagement, and particularly member engagement, is all the rage with associations these days. (In fact, I’m presenting on member engagement at the upcoming ASAE Marketing, Membership, and Communications ...

New Article Posted – Getting it Done: Who, How, and with What

I’ve posted a new article on my website. The intersection of people, process, and technology  occurs throughout every organization. For any system (e.g., an association management software system) to operate optimally, your organization must have the right people in place and apply the right ...

New Article Posted – Are you a Control Freak?

I’ve posted a new article on my website. What happens when someone on your staff is stealing money? And what can you do to prevent it from happening? Read this true story to find out. Click here to read the rest of the article. Of course, if you’re already on my announcements list, ...

TWO New Articles Posted

I’ve posted two new articles on my website. The first is Your "Marriage" with your AMS Vendor, which outlines how your relationship with your AMS vendor is a lot like marriage, and provides some tips on how to keep that relationship thriving. The second article asks What's Your "Bus Factor"? ...

New Article Posted – When Using Third-Party Systems, Don’t Leave Valuable Data Behind

I’ve posted a new article on my website. While most of my clients use centralized association management software (AMS) systems, which are designed to manage all of an association’s data, almost every one of my clients also uses some third-party system in addition to the AMS. Examples of ...

New Article Posted – Why Associations Struggle with Business Intelligence

I’ve posted a new article on my website.   For over five years, I have been writing about the benefits of business intelligence for associations. And for five years I’ve been waiting to see signs of more associations adopting a business intelligence approach to using data. I’ve ...

New Article Posted – What’s Plaguing Associations 2012 – The Dog That Didn’t Bark

I’ve posted a new article on my website. For six years I have conducted a one-question, non-scientific survey of association executives, asking them “What data management/database issue are you being challenged with right now?” This year I received over 170 responses from association ...

New Article Posted – Relevance is the Key to Understanding Your Audience

I’ve posted a new article on my website. Consider these statistics: 107 trillion emails were sent in 2010. Over 1.5 trillion texts. There are over 152 million blogs. And by my count, some 99 kabillion Facebook posts. Depending on which study you cite, American consumers are exposed to ...

New Article Posted – Treat Your Volunteers Like the Gold That They Are

I’ve posted a new article on my website. Ask yourself this: In the past month, how many times have you heard one of your colleagues, friends, or neighbors say something like “I’m sorry, I can’t make your party this weekend, because I’m volunteering at the 7-11.” or “I won’t be ...