‘Research’ Archives

It’s Time For The Sixth Annual One-Question Survey!

Since 2007, I've been conducting an annual non-scientific survey of associations, asking them what their biggest data management issues are. You can find the results of past surveys here. The survey is only one question. You can find the survey here. It will only take you 2-3 minutes to ...

MGI Benchmarking Report has some interesting results

If you haven't already, you should download and read Marketing General's 2012 Membership Marketing Benchmark Report, which you can request for free by clicking here. Tony Rossell at MGI was kind enough to share with me the raw results of the portion of the study that dealt with association ...

SaaS CRM Market Set to Triple according to AMI

A recent article at destinationCRM.com discusses research from AMI-Partners that suggests that the software-as-a-service (SaaS) CRM market is set to undergo double-digit year-over-year growth in the next five years. The research cites four reasons for this: Greater availability of broadband ...

2010 Snowpocalypse Survey Results

David Gammel has a nice post on the results of our Snowpocalypse Survey. Click here to see that post. As David notes, we'll release a more detailed analysis of the results in a few ...

New White Paper Released: Nine Keys to AMS Success

I've posted a new white paper on my website, entitled “Nine Keys to Long Term Success of Your Association Management System” The paper is based on extensive interviews with eight associations who feel they have had successful long-term AMS implementations. The nine key findings: …a ...

InformationWeek Survey has Surprising Results

In the January 26, 2009, issue of InformationWeek magazine, the cover story is about "vendor satisfaction." They surveyed some 345 business technology professionals and asked them a slew of questions about their satisfaction with vendors. I found some of the results surprising. "Only 28% of the ...

Information Management Trends for 2009

In the December issue of Database Trends and Applications (sorry, not online yet), DBTA outlines the "15 Top Information Management Trends for 2009." Two of the trends caught my eye, as I believe they will apply especially to the association market. Trend number 6: Greater Push for Business ...

Business Intelligence Survey Results

I recently conducted an unscientific survey of association executives, asking them what their plans are for business intelligence. Of the 71 responses received, here were the results:+ Only 15% said they have a business intelligence plan in place.+ Thirteen percent said they will have one in ...

SIIA Release Survey on Social Media

The Software & Information Industry Association (SIIA) has released a survey of how businesses are using social media. The contents of the survey can be found here.The survey looks to be based on 134 responses of business to business (B2B) companies. Some interesting highlights:The percentage ...

Even Forrester Research Agrees with Me

Forrester Research is an independent technology and market research company. Forrester recently released a list of its CRM "best practices." The list includes the following: Build strong executive sponsorship of the program. (See my article "The People Factor.") Have business units lead CRM ...