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	<title>Effective Database Management</title>
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	<link>http://www.effectivedatabase.com</link>
	<description>Association Management Software Consulting</description>
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	<copyright>Copyright &#xA9; Effective Database Management 2011 </copyright>
	<managingEditor>wtrochlil@EffectiveDatabase.com (Effective Database Management)</managingEditor>
	<webMaster>wtrochlil@EffectiveDatabase.com (Effective Database Management)</webMaster>
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	<itunes:summary>Association and Business Consulting</itunes:summary>
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Effective Database Management</itunes:author>
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		<itunes:name>Effective Database Management</itunes:name>
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		<item>
		<title>Would you trust a mechanic with decades-old tools?</title>
		<link>http://www.effectivedatabase.com/2012/05/would-you-trust-a-mechanic-with-decades-old-tools/</link>
		<comments>http://www.effectivedatabase.com/2012/05/would-you-trust-a-mechanic-with-decades-old-tools/#comments</comments>
		<pubDate>Thu, 10 May 2012 12:23:40 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Association Management Systems]]></category>
		<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3949</guid>
		<description><![CDATA[If you have a car that was manufactured in the past ten years and you&#8217;ve taken it into the shop, you&#8217;ve probably noticed something interesting: One of the first things your mechanic does is plug your car into a handheld]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Two New AMS Vendors Added to the List</title>
		<link>http://www.effectivedatabase.com/2012/05/two-new-ams-vendors-added-to-the-list/</link>
		<comments>http://www.effectivedatabase.com/2012/05/two-new-ams-vendors-added-to-the-list/#comments</comments>
		<pubDate>Tue, 08 May 2012 13:14:00 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS Vendors]]></category>
		<category><![CDATA[Association Management Systems]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3944</guid>
		<description><![CDATA[I recently viewed demos from two new AMS vendors (well, new to me), which I&#8217;ve added to my list of software vendors providing membership management software. The first addition is MemberNation from Fonteva, which has built an AMS on top]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/05/two-new-ams-vendors-added-to-the-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kudos to ASAE</title>
		<link>http://www.effectivedatabase.com/2012/04/kudos-to-asae/</link>
		<comments>http://www.effectivedatabase.com/2012/04/kudos-to-asae/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 14:47:43 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Rants and Kudos]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3931</guid>
		<description><![CDATA[I&#8217;ve served as a volunteer for ASAE for many, many years. (My first volunteer effort was writing an article for their print(!) membership section newsletter back in 1994.) Over the years I&#8217;ve written many articles, spoken dozens if not hundreds]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Training Should be Done</title>
		<link>http://www.effectivedatabase.com/2012/03/how-training-should-be-done/</link>
		<comments>http://www.effectivedatabase.com/2012/03/how-training-should-be-done/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 12:56:11 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS Vendors]]></category>
		<category><![CDATA[Rants and Kudos]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3924</guid>
		<description><![CDATA[I&#8217;ve written many times about the importance of training. (I&#8217;ve even done a teleseminar on it!) And far too often, training from AMS vendors ranges from mediocre to really bad. So I was pleased to have the opportunity to sit]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>See the man! &#8211; Speaking at NESAE</title>
		<link>http://www.effectivedatabase.com/2012/03/see-the-man-speaking-at-nesae/</link>
		<comments>http://www.effectivedatabase.com/2012/03/see-the-man-speaking-at-nesae/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 16:29:52 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3919</guid>
		<description><![CDATA[I&#8217;ll be speaking at the upcoming New England Society of Association Executives&#8217; Technology Conference on Friday, March 30, 2012, in Waltham, MA. I&#8217;m presenting the opening general session entitled &#8220;Managing your Data and Finding the Gold&#8221; and a second session]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Beware over-engineering</title>
		<link>http://www.effectivedatabase.com/2012/03/beware-over-engineering/</link>
		<comments>http://www.effectivedatabase.com/2012/03/beware-over-engineering/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 12:44:43 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>
		<category><![CDATA[Executive]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3912</guid>
		<description><![CDATA[One of the greatest dangers of having access to the latest and greatest technology is over-engineering. That is, searching for ways to automate processes that really don&#8217;t need to be automated. I was reminded of this last week by an]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Article Posted &#8211; Do They Know What You Offer?</title>
		<link>http://www.effectivedatabase.com/2012/03/new-article-posted-do-they-know-what-you-offer/</link>
		<comments>http://www.effectivedatabase.com/2012/03/new-article-posted-do-they-know-what-you-offer/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 13:22:54 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Executive]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3908</guid>
		<description><![CDATA[I’ve posted a new article on my website. I recently received an email from a past client (and current colleague!) of mine, asking me if I could help her and her organization with some data management issues they are having. She]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/03/new-article-posted-do-they-know-what-you-offer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When training, provide context</title>
		<link>http://www.effectivedatabase.com/2012/02/when-training-provide-context/</link>
		<comments>http://www.effectivedatabase.com/2012/02/when-training-provide-context/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 14:39:58 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3897</guid>
		<description><![CDATA[One of the most important things you can do when training new users in a database is to provide context. That is, prior to actually training someone on how to do something, take just a minute or two to explain]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/02/when-training-provide-context/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It requires discipline to succeed</title>
		<link>http://www.effectivedatabase.com/2012/02/it-requires-discipline-to-succeed/</link>
		<comments>http://www.effectivedatabase.com/2012/02/it-requires-discipline-to-succeed/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 13:53:50 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[Data Management]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3894</guid>
		<description><![CDATA[I was sitting in a  meeting recently for an organization I do volunteer work with. The organization was explaining that they are tracking &#8220;face-to-face&#8221; engagement by tracking in-person meeting registrations. When I asked if they were also tracking face-tof-ace meetings]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/02/it-requires-discipline-to-succeed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview with Bill Stover of YourMembership.com</title>
		<link>http://www.effectivedatabase.com/2012/02/interview-with-bill-stover-of-yourmembership-com/</link>
		<comments>http://www.effectivedatabase.com/2012/02/interview-with-bill-stover-of-yourmembership-com/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 13:56:09 +0000</pubDate>
		<dc:creator>Wes Trochlil</dc:creator>
				<category><![CDATA[AMS CEO Podcast Series]]></category>

		<guid isPermaLink="false">http://www.effectivedatabase.com/?p=3883</guid>
		<description><![CDATA[This is the fifth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Bill Stover, President and CEO of YourMembership.com. In this interview we discuss yourmembership.com&#8217;s AMS offering and]]></description>
		<wfw:commentRss>http://www.effectivedatabase.com/2012/02/interview-with-bill-stover-of-yourmembership-com/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
			<enclosure url="http://www.effectivedatabase.com/wp-content/uploads/2012/02/Bill-Stover-Interview-2_2_12.mp3" length="1" type="audio/mpeg" />
		<itunes:duration>0:00:01</itunes:duration>
		<itunes:subtitle>This is the fifth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Bill Stover, President and CEO of YourMembership.com. In this interview we dis[...]</itunes:subtitle>
		<itunes:summary>This is the fifth in my 2012 series of podcast interviews that I’ve been conducting with CEOs from providers of association management software. Today’s interview is with Bill Stover, President and CEO of YourMembership.com. In this interview we discuss yourmembership.com&#8217;s AMS offering and the convergence of database, website, and social media tools.</itunes:summary>
		<itunes:author>wtrochlil@EffectiveDatabase.com</itunes:author>
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