Are you getting the data you need from your database?
One of the greatest challenges membership and marketing directors face is getting actionable data from the organization’s database. Better data means more targeted communications and marketing, with lower marketing costs and higher returns to the bottom line. EDM can help you determine what data you have, what data you need, and how to most effectively manage that data, for the long-term, in order to improve your marketing and membership efforts. Contact Wes Trochlil at EDM to learn more.
“Prior to engaging Wes, we were struggling with a new database that offered great promise but was delivering limited results. With Wes’s help, we were able to quickly change some of our processes and really get the data cleaned up. We are now in a position to really start leveraging our technology and growing our organization.”
Thomas Chambers, Deputy Executive Director
National Association of Criminal Defense Lawyers
“Just a quick word to say ‘thanks’ for the great work you did for us. As you surely recall, we were faced with a dizzying array of cascading decisions for our database, communications, and IT needs; each decision affected the other in ways that were tough to predict. What we needed – and what you provided – was clear and concise direction on what steps to take first. Your Remote Consulting package allowed us to use you as a sounding board during a critical time in our organization’s development and evolution. You’re great to work with.”
Chris Stelzig Director, Membership & Marketing
Entomological Society of America
“Wes has always been mindful of what our association has been trying to accomplish and has always offered sound advice. His knowledge of the association management software market and business relationships has yielded NGCOA indispensable assistance and saved us hours of work and thousands of dollars.”
Jay Karen Director of Corporate Programs
National Golf Course Owners Association