Blog: Wes’s thoughts, articles, and insights

[ai_chat_window]

My most recent posts

Action produces information

By Wes Trochlil | April 8, 2026

Action produces information “Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing.” – Brian Armstrong, co-founder of Coinbase This is the great thing about data and why I’ve been in this business so long. […]

Why a single source of truth is so beneficial…

By Wes Trochlil | March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” As I like to characterize it, when someone asks “Where is the data about X?” everyone knows the answer and everyone gives the SAME answer. One of the most common challenges I hear from my […]

Just because you can, doesn’t mean you should

By Wes Trochlil | March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And one of the things I’ve always loved and appreciated about association staffers is their willingness to do whatever is needed to get the job done. But the problem is this “Yes, we can!” attitude can also […]

Data doesn’t need to be perfect to be useful

By Wes Trochlil | March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed with permission from Intellidata’s Slice newsletter.) In my experience, many associations hold themselves back from cleaning up their data, because they are overwhelmed with where to start, and they also think success can only be achieved […]

Don’t just clean data, clean reports and queries

By Wes Trochlil | February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data as clean as possible is because, over time, “dirty” data causes users to doubt the accuracy of all the data in the system. And when users doubt the data, they’ll start using their own systems […]

Older Posts

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear from my clients is “We […]

Don’t forget to celebrate!

January 14, 2026

Don’t forget to celebrate! Truth be told, I’m not a big celebrator. (Maybe it’s because I grew up with eight […]

Three thoughts on duplicate records

January 7, 2026

Three thoughts on duplicate records Duplicate records are a reality in any database of any size, so as database managers, we always […]

Please don’t do this…

December 17, 2025

Please don’t do this… I’ve noticed a trend among online retailers that I want to warn associations away from. That […]

AI is perpetually patient

December 10, 2025

AI is perpetually patient My friend and colleague Noel Shatananda of fusionSpan was providing me some tips about using AI. During […]

User adoption is (almost) all that matters…

December 3, 2025

User adoption is (almost) all that matters… I was speaking with an association recently about their needs for a new AMS. […]

When “overcommunicating” becomes overwhelming

November 19, 2025

When “overcommunicating” becomes overwhelming There is a common belief in project management and general business management that overcommunicating is better than undercommunicating. And […]

Communicating when there is a major technology change

November 12, 2025

Communicating when there is a major technology change For those of you who are ASAE members, you may be aware […]

Everything works, until it doesn’t.

November 5, 2025

Everything works, until it doesn’t. “If something cannot go on forever, it will stop.” – Stein’s Law I was talking […]

Scroll to Top