Blog: Wes’s thoughts, articles, and insights

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My most recent posts

Eyes wide open and affirmative decision-making

By Wes Trochlil | April 16, 2025

Eyes wide open and affirmative decision-making When I work with my clients on any type of project, whether it’s selection of a new system or improving data management within the organization, I always emphasize one thing: When we make decisions, we want to make them with eyes wide open. What I mean is this: Any […]

Honoring an industry legend

By Wes Trochlil | April 9, 2025

Honoring an industry legend I’m taking a break from my usual data management tips to acknowledge the passing of an industry legend. Last week, Loretta DeLuca, CEO of DelCor, passed away. For those of you who didn’t know Loretta, she was the CEO of DelCor, an IT consulting firm, that has served the association market for […]

Never burn a bridge

By Wes Trochlil | April 2, 2025

Never burn a bridge My children have reached the age where they have, or are, entering the professional workforce. One of the (probably too many) pieces of advice I give them is to never burn a bridge. For those who don’t know, “never burn a bridge” means (per AI) “never take an action that would […]

You CAN compete with the big guys…

By Wes Trochlil | April 2, 2025

You CAN compete with the big guys… In my experience, associations often undersell their actual ability to provide high level service to their members and customers. I often hear association staff say “We can’t compete against the huge budgets of giant for-profit companies.” But I think it’s important that we keep in mind that even […]

Join (or start) your users group!

By Wes Trochlil | March 26, 2025

Join (or start) your users group! Today’s message is simple: If the AMS you’re using has a users group, you should join it and be active in it. If they don’t have one, start one on your own! (Click here for tips on how to do that.) On an almost weekly basis I’m reminded of […]

Older Posts

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And […]

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. […]

Cheaper now; costlier later.

January 28, 2026

Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who among us has an unlimited […]

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear from my clients is “We […]

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