Blog: Wes’s thoughts, articles, and insights

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My most recent posts

They don’t care, until they care.

By Wes Trochlil | March 19, 2025

They don’t care, until they care. One of the more common questions I get from my clients is “How can we keep contact info up to date on our members, especially when they change jobs?” My (glib) answer is always the same: “Your members don’t care about you or even think about you…until it matters […]

Longfellow and data management

By Wes Trochlil | March 12, 2025

Longfellow and data management “We judge ourselves by what we feel capable of doing while others judge us by what we have already done.” – From the novel Kavanagh by Henry Wadsworth Longfellow And what does that have to do with data management, you ask? The first half says “we judge ourselves by what we feel capable […]

Do you really need all that historical data?

By Wes Trochlil | March 5, 2025

Do you really need all that historical data? A question I’ll often get from my clients as they’re making the transition from one AMS to another is “How much historical data do we need to convert?” My preferred answer is always “None.” The easiest data conversions are those with the least amount of data. But […]

AI actually requires thinking

By Wes Trochlil | February 26, 2025

AI actually requires thinking “I don’t think AI introduces a new kind of thinking. It reveals what actually requires thinking.” – Chip Huyen, author of the book AI Engineering. I have very little to add to the current expansive discussion of AI surrounding us, but this simple quote encapsulates an important point. AI won’t replace the thinking […]

It’s not the mistakes, but how you respond

By Wes Trochlil | February 19, 2025

It’s not the mistakes, but how you respond Recently a client was complaining about a bug that had been introduced in the latest release of their software. She was very upset that the bug hadn’t been caught before the release. While I understand her frustration, bugs are a reality of software. The real test here is how the […]

Older Posts

Why a single source of truth is so beneficial…

March 25, 2026

Why a single source of truth is so beneficial… The holy grail of data management is the “single source of truth.” […]

Just because you can, doesn’t mean you should

March 18, 2026

Just because you can, doesn’t mean you should I’ve worked in and with associations for well over 37 years now. And […]

Data doesn’t need to be perfect to be useful

March 4, 2026

Data doesn’t need to be perfect to be useful “Your data doesn’t have to be perfect to be useful.” – (Borrowed […]

Don’t just clean data, clean reports and queries

February 25, 2026

Don’t just clean data, clean reports and queries One of the reasons I exhort my clients to keep their data […]

Don’t forget, your staff have day jobs…

February 18, 2026

Don’t forget, your staff have day jobs… The vast majority of my work is finite project work (e.g., system selection […]

Beware the automated “How did we do?” trap!

February 11, 2026

Beware the automated “How did we do?” trap! One of the downsides of technology is that automation can be so […]

Hindsight is 20/20

February 4, 2026

Hindsight is 20/20 I’m currently working with a client that is moving from their legacy AMS to a new system. […]

Cheaper now; costlier later.

January 28, 2026

Cheaper now; costlier later. Most of my clients are very cost-conscious, understandably. After all, who among us has an unlimited […]

The unified shopping cart: Dreams vs. reality

January 21, 2026

The unified shopping cart: Dreams vs. reality One of the more common requests I hear from my clients is “We […]

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