Don’t ask if you’re not going to answer! In the past week, on three different occasions, I’ve filled out forms on websites requesting more information from the company about their services. These forms are on their websites explicitly for potential buyers to complete so that the company can provide a quote or more specific information about […]

Seek forgiveness rather than permission “Seek forgiveness, not permission.” I can’t remember when I first heard it, but it made so much sense to me. Rather than asking for permission to do something (which may then require a lot of discussion and haggling), just do what you’re going to do and see what kind of response […]

Is a 360 degree view necessary? “A 360 degree view of our members should NOT be our goal.” – Joe Colangelo, CEO of Bear Analytics For years, nay decades, I have talked about the desire to have a 360 degree view of our members and customers. It is the holy grail of data management, to be […]

Why data matters I write about data because managing our data effectively will help us better manage our organizations. Better data can lead to improved marketing and communications, improved revenue, and ultimately help us achieve our mission. Which is why I become so frustrated when I receive email marketing messages from organizations that clearly demonstrate the organization […]

It’s about process I’m in the midst of adding an AI agent to my website that will allow visitors to query all of the content I’ve created over the past quarter century. I asked the agent what my most common themes have been, and one of the answers I received was “business process.” This doesn’t […]